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Caitlin became interested in organic and plant-based living while studying Special Education at Eastern Michigan University. After working as Peace Corps volunteer in Jordan, Caitlin moved to New York City to settle into a year-long brainstorming session with her sisters on how to take their lives to the next level. In 2010, along with her 3 sisters Julie, Jessie & Jenny, Caitlin co-founded the midwest’s first raw organic juice company, DROUGHT, which now has 5 brick and mortar locations, a nationally-distributed wholesale line and USDA organic certification. Caitlin is DROUGHT’s acting CEO, overseeing day-to-day operations of a team of 40 employees while cultivating strategic partnerships to grow the business.
In December 2016, Caitlin was selected to be an Endeavor Entrepreneur.
As Michigan’s first and leading cold-press juicery, DROUGHT satisfies consumers’ thirst for healthy, convenient and organic nutrition. DROUGHT packs 3-5 pounds of raw produce in every one of its juices, providing consumers with a readily available nutraceutical beverage without the hassle of juicing at home. DROUGHT differentiates itself from competitors by appealing to a wider customer base through strategic branding efforts and a wide range of product flavors. It is one of only a handful of companies to have successfully navigated the wholesale regulations of raw juice and therefore is in an excellent position to grow at a rapid rate.
DROUGHT is an all-female owned business, founded and operated by four sisters from Detroit. In late 2010, the James sisters came together with a collective longing to take control of their lives and create a meaningful living for themselves. DROUGHT was built on sweat equity and ingenuity — the adult sisters moved back in with their parents and poured all of their time and resources into building their business. The timing was perfect as a healthy outlet was long overdue in the Midwest, and DROUGHT was born.
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