Selected 2016

Jenny James

  • Current company DROUGHT
  • Industry Food & Beverage

Jenny earned her BA from the University of Michigan-Dearborn majoring in Art History and Women’s Studies. Two weeks after graduating, she bought a one way ticket to New York City to live with Caitlin and Jessie in their spacious 500sq ft apartment. It was in their East Village dwellings that the sisters began planning the launch of DROUGHT, with long distance input from Julie. In 2010, the 4 sisters co-founded the midwest’s first raw organic juice company, DROUGHT, which now has 5 brick and mortar locations, a wholesale line and USDA organic certification.  Jenny manages company operations with a strong focus on sustainable, local produce sourcing, logistics and efficiency management.

In December 2016, Jenny was selected to be an Endeavor Entrepreneur.

About DROUGHT

As Michigan’s first and leading cold-press juicery, DROUGHT satisfies consumers’ thirst for healthy, convenient and organic nutrition. DROUGHT packs 3-5 pounds of raw produce in every one of its juices, providing consumers with a readily available nutraceutical beverage without the hassle of juicing at home. DROUGHT differentiates itself from competitors by appealing to a wider customer base through strategic branding efforts and a wide range of product flavors. It is one of only a handful of companies to have successfully navigated the wholesale regulations of raw juice and therefore is in an excellent position to grow at a rapid rate.

DROUGHT is an all-female owned business, founded and operated by four sisters from Detroit. In late 2010, the James sisters came together with a collective longing to take control of their lives and create a meaningful living for themselves. DROUGHT was built on sweat equity and ingenuity — the adult sisters moved back in with their parents and poured all of their time and resources into building their business. The timing was perfect as a healthy outlet was long overdue in the Midwest, and DROUGHT was born.

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