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As an organization supporting entrepreneurs behind growth stage companies, Endeavor Detroit works with those in the midst of growing a brand. And many times, there are pitfalls that come with such a monumental task.
Fortunately, Endeavor Detroit Mentor Scott Henderson is skilled in branding with experience in growing a number of brands from infancy including 5 Hour Energy and Atwater Brewery. At a recent Endeavor Entrepreneur Lunch and Learn, Scott shared three tips for success when growing your brand.
Growing a brand can be complex. There is no simple road map as it is different for each company with many facets contributing to the final product. As Scott attests, “It’s your people. It’s money. It’s resources. It’s your consumers. It’s your competitors. It’s your ‘place and time’. It’s your corporate culture. It all builds your brand.”
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