Steve Jbara is President and Founder of Detroit Pistons affiliate Grand Rapids Drive. Since 2016, Jbara has also been the COO of Jekyll & Hyde Advertising, which was spun off into a new agency called Atomic Honey, where he manages the agency’s entrepreneurial sector, focusing on investment in CPG startup and challenger brands.

Prior to joining Jekyll & Hyde Advertising in 2014, Steve established SSJ Group, the controlling LLC of the Grand Rapids Drive. This group consists of over 38 C-level business owners from across the country with the sole purpose of owning and operating the Drive. Additionally, Steve has founded and sold multiple companies including a tech startup recently acquired by Amazon.A graduate of Trine University with a BA in Marketing and Computer Science, Steve was a finalist for NBA Development League Executive of the Year in 2015, News Maker of the Year 2017 and named to the Grand Rapids Business Journal’s 40 under 40 honoree list in 2017.  He currently sits on the West Michigan Sports Commission Advisory Committee, the Detroit Sports Commission, NBA’s Team Leadership Committee and The Special Olympics of MI board, among others.