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Alex O’Dell is a co-founder and COO of Floyd, a direct-to-consumer furniture brand based in Detroit. His focus at Floyd is on marketing, brand, finance and people operations. Alex founded Floyd with Kyle Hoff in 2013, and the pair started the company out of a frustration with disposable furniture. They set out to design products of lasting quality for how people live today. Floyd’s product offering today includes tables, a bed frame, and later this year, a sofa and shelving system. In 2018, they rolled out free same-day delivery in five major US cities, which allows customers to order their products by 4pm and receive it by 9pm. Their growth initiatives have included billboards across the road from Ikea, pop-up retail stores in beautiful homes through their Floyd Housewarming concept, as well as a partnership with Airbnb hosts called Stay Floyd. The company has grown to 22 employees and has raised over $6m in financing to-date, and is based in Eastern Market. Alex studied Public Policy at the University of Michigan, and loves cycling and photography.
Floyd is a Detroit-based furniture company built for the internet. Floyd designs pieces for the way people live today, through a thoughtful and simple online purchase experience, free shipping, tool-free assembly, and insistence on lasting quality. The company began in 2013 as a reaction to disposable furniture and is focused on sustainability, high-quality products and superior customer experience. Floyd products have shipped to over 50 countries.
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Learn more about career opportunities at Floyd on the company’s career page.
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