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Jonn Behrman is a serial entrepreneur and digital marketing & ecommerce veteran. His most recent start up HookLogic was acquired by Criteo on Nov 2016 for $250MM. HookLogic (Now Criteo Sponsored Products) is the global leader in e-commerce search advertising. The company enables marketers to advertise their products to in-market shoppers on the world’s largest retail sites. E-commerce partners include Walmart, Target, BestBuy, Macy’s, Costco and Home Depot. These retailers turned publishers leverage Criteo’s Sponsored Products platform to monetize site traffic without negatively impacting the shopping experience.
Mr. Behrman was one of the pioneers of the interactive advertising space. He founded Beyond Interactive in 1995 while still attending the University of Michigan. The Ad Agency grew rapidly into a global interactive marketing leader known for its technology and data driven methodology. Over a 6-year period the company grew to 300 employees with offices in Ann Arbor, San Francisco, New York, Hong Kong, and Mexico City. Clients included Oracle, Adobe, P&G, Mars, Hasbro & Reebok. In 1999, Beyond Interactive was sold to Grey Advertising, one of the world’s largest advertising companies.
After leaving Beyond in 2005, Mr. Behrman helped launch two other Ann Arbor start-ups, Spirit Shop Inc, an ecommerce company focused on selling custom printed apparel to the educational market and uRefer, a marketing technology company designed to help businesses manage their own referral programs.
As an interactive advertising industry leader and experienced entrepreneur, Mr. Behrman has appeared and been quoted in a variety of publications including the Wall Street Journal, The New York Times, DM News, Ad Age and Ad Week.
A Venezuelan native, he graduated from the University of Michigan Business School with a Computer Information Systems and Marketing degree.
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