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Sigal Cordeiro is the Global Product Marketing Executive Director for General Motors’ emerging market vehicles. In this role, she works to ensure that future cars and SUVs for countries like Brazil and China exceed customer expectations and deliver on the brand promise.
Sigal joined General Motors in 2000 and has held positions in Marketing and Market Research in the US and Germany. Her most recent experience was as General Director for Chevrolet Global Marketing.
Sigal’s past experiences include working at TAM Brazilian Airlines in various marketing capacities, and at NBCUniversal as Director of Consumer Insights.
Sigal holds a bachelor’s degree in Business Administration from Fundacao Getulio Vargas in Brazil, and a Master of Business Administration from the University of Pennsylvania’s Wharton School.
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