Sigal Cordeiro

Global Product Marketing Executive Director, General Motors

Sigal Cordeiro is the Vice President of Urban Mobility at General Motors. In this role she leads Maven, GM’s car sharing business. Sigal is passionate about the sharing economy and the powerful role it has on improving people’s lives and the future of mobility.

Sigal joined General Motors in 2000 and since then has held numerous global positions in Marketing, Market Research, and Product Marketing before moving to Maven. Her past experiences include working at TAM Brazilian Airlines in various marketing capacities, and at NBC Universal as Director of Consumer Insights for its Owned Stations division.

Sigal holds a bachelor’s degree in Business Administration from Fundacao Getulio Vargas in Brazil, and a Master of Business Administration from the University of Pennsylvania’s Wharton School.

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